Target Audience Survey

Target Audience Survey

In our groups we created a questionnaire based on the horror/thriller film genre. Surveys and questionnaires are a good way of finding out conventions of your target audience by actually coming into contact with them and hearing what they have to say about it. This survey was really helpful and gave me a good insite into why the audience likes/dislikes horror. We can use the results on the survey to help market our horror film directly to them. I have asked 4 different people and given their responses for each question:

1. Do you like horror films?
Callum: Yes
Charlie: No
Lauren: Yes
Emma: Yes.

2. If yes, what do you like about them?
Callum: The fear and tension of not knowing what is going to happen
Charlie: no answer.
Lauren: I like the parts that come out of the blue and make you jump
Emma: I like the build up and tension

3. What do you least like about horror films?
Callum: I dont like the use of fake blood and gore, its disgusting
Charlie: The acting skills are not very good
Lauren: I think most of them are very far fetched and unrealistic
Emma: I dont like it when the story is predictable

4. What was the last horror film you saw and how did you find it?

Callum: Scream - It wasnt very scary, however the twists in the story kept my interest and i was glued to the
Charlie: Prom Night- I thought it was a typical american horror film. It had a very predictable narrative and the killer was known from the beginning which took away the tension
Lauren: The Unborn - I thought it was very good. It was very pscychologically disturbing and gave me nightmares, which is what i class as a good horror film.
Emma: Woman in black: I thought i was very interesting. I liked the build up of tension which kept you on the edge of your seat

5. Where do you normally watch horror films?
Callum: At the cinema
Charlie: Online
Lauren: At Home
Emma: At home

6 Who do yu watch them with?
Callum: With friends
Charlie: on my own
Lauren: with friends
Emma: with friends

7. What is your favourite horror sub-genre?
Callum: Thriller.
Charlie: Gory
Lauren: Psychological
Emma: Psychological.